Basic Web Design Considerations

There is much literature on effective and ineffective designs of websites. A discussion of this is beyond the scope of this topic. A quick Internet search on “nonprofit website design best practices” will yield several articles on the topic. A few design considerations are listed below:

‐ Your organization’s mission should be immediately apparent.
             o Focus on your home page. You can utilize different design elements such as borders, headings, and pictures to make your organization’s purpose clear to the general public and emphasize the main objectives of your website. Also, make sure your home page is simple. Use large pictures and large text to attract people and create interest in your organization’s website. 

‐ Make your website consistent with your other promotional materials.
         o This will increase recognition of your organization and its mission. ‐ Include a “Donate Now!” button on every page. o If visitors visit different pages, they will be able to make a donation from each page. 

‐ Do not include too much text on one webpage. 
        o Ideally, your visitors will not have to scroll down the page for the important information. Your visitors will lose interest if they see an extremely text heavy webpage. The pages should be scannable and concise. 

With an effective website, you can better publicize your organization. This will help you to receive more donations, get more attendance to fundraisers, and successfully communicate information about your organization to employees and volunteers. 

By Web Design Company Kerala