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Showing posts from May, 2018

Basic Web Design Considerations

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There is much literature on effective and ineffective designs of websites. A discussion of this is beyond the scope of this topic. A quick Internet search on “nonprofit website design best practices” will yield several articles on the topic. A few design considerations are listed below: ‐ Your organization’s mission should be immediately apparent .              o Focus on your home page. You can utilize different design elements such as borders, headings, and pictures to make your organization’s purpose clear to the general public and emphasize the main objectives of your website. Also, make sure your home page is simple. Use large pictures and large text to attract people and create interest in your organization’s website.  ‐ Make your website consistent with your other promotional materials.          o This will increase recognition of your organization and its mission. ‐ Include a “Donate Now!” button on ev...
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ONLINE MARKETING Now digital marketing is becoming more necessary for a company. If you can't drive your business properly it will hurt your success.      A strong online marketing strategy will help you to boost your business  . There are many ways to improve your digital marketing techniques.  Use the right web design : Your web design is the centre of attraction of your digital marketing. So your page is clean , easy to read and interesting. Create an up to date , attention grabbing website. Search engine optimization :  SEO allows your website in the top search list on search engines like Google. Your company website will be chosen for your services with a strong back up of SEO analysis. consultant  : If you are not an expert in digital marketing go for consultants available to you.  Email marketing :    You will want to consider various  Email s lists that cater to the specific needs of each indivi...